Surprise Attack started out as a hardcore fanzine in 1993 and went on to also include putting out records & running a distro. Over a decade later the label has stayed true to its intentions by releasing up and coming bands that we liked and keeping it straight and to the point. Our diehard DIY ethics have stayed intact throughout the years and we will continue pushing our boundaries by releasing thoughtful, ugly, and aggressive music that might be overlooked by the majority of trends / record labels etc…
This is a punk rock / hardcore record label but more importantly it is all about a group of kids (including you) looking for ways to express ourselves through music, separate ourselves from the bullshit around us, kids who have no where else to turn, and need some sort of escape in life. This is REAL. This is the SA MOB, if you don't like it get out of our way.